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Description
CareerConnect is an online platform designed to help 15-16-year-old students make informed career choices during a pivotal time in their academic journey. The platform connects students with industry experts who provide guidance, answer questions, and share insights into various career paths. By bridging the gap between curiosity and real-world exposure, CareerConnect empowers students to choose subjects aligned with their interests and strengths, ultimately shaping their future careers with confidence.
The platform addresses the lack of accessible career counseling for young students, offering personalized advice tailored to their academic abilities and passions. Through interactive sessions with professionals, students gain clarity about their options and the relevance of their subject choices. CareerConnect ensures that decisions made in high school are both informed and meaningful, helping students discover their true potential and take the first step toward a fulfilling career path.
Overview
Category
UX/UI Design
Timeline
16 weeks
Tools Used
Figma
Team
Solo
Domain of Work
Freedom of Career Choice
Brief
Choosing unconventional career options is not a good option for many Indian parents. When it comes to their child’s career, there are only two options: become a doctor or an engineer.
Children feel much more confident in choosing a particular career when they are supported by their parents. Thus, parents play a vital role in this entire process.
Increase awareness among students and their peers about the possible career choices and the importance of choosing one’s own career, otherwise there could be possible irreversible damages like deteriorated mental health, depression, and anxiety.
Why this Domain?
- 35% of recorded suicides in India are in the age group 15-24
- 22% of high school students have suicidal thoughts
- 8% of high school students have attempted to commit suicide
- Many GenZ (age 16-24) are unhappy with their career choices.
- If a wrong choice is made, it leads to a change in the field after some months or even years, leading to wasted time and efforts of the person.
- A lot of people in this age are unable to fulfil their personal achievements.
Primary Research
Secondary Research
To know:
- how happy people are with their chosen career paths
- what led them to make their career choice
- 8 out of 10 respondents were aged 18-24 year old with 50% males and the other 50% females.
- Majority of the respondents passed their high school between 2021-2024, and others before 2021.
- More than half of the respondents were somewhat happy with their career choice, and many being unhappy.
- 40% of the respondents felt that they were forced or pressured by their families or social expectations to make a certain career choice.
- 1/3rd people said that their passion did not align with their choice of career.
Summary:
“My father is a CA and he wanted me to become a CA too”
“Coding is something i was very fond of but not the engineering subjects (EEE , DLD...etc) that i have to study with it 🥲”
“Dad was a doctor and wanted me to continue the legacy”
Summary:
- 23.5% students considered Engineering as a career path. (Mindler survey of 10,000 students)
- A 3rd year CS student died by suicide after sending emails to his friends that he lagged in his studies and was afraid of failure in making a career.
- Sometimes, parents who failed to fulfil their dreams, try to get them fulfilled through their children. The situation could also lead many students towards depression and anxiety.
- It is believed that sports and music can never make you rich and can’t settle in your life. So you are forced to choose a “safe job”.
Demographics:
- Age: 18-24 years, but not limited
- Occupation: Students, Interns, Entry-level Employees
Inferences
Assumptions
- People were forced to choose a conventional career to meet family and society expectations.
- The trend of choosing a career based on one’s own choice has gotten better but very slowly.
- Majority of the respondents were somewhat happy with their career choice, whether forced or not.
- 1/3 of the respondents’ passion did not align with the career choice.
- People try to find happiness in their career choice if they were unhappy at first.
- People try to make something their passion to meet family pressure, and delay their personal achievements.
Problematic
How do Gen Z individuals navigate the challenge of career dissatisfaction and to what extent does this impact their pursuit of personal achievements?
Concepts
Concept 1: Interactive Short Film
Concept 2: Life & Career Simulation Game
Re-brief:
An interactive short film that aims to spread awareness among parents that their child should be allowed to choose a career based on their own choice, otherwise there could be irreversible damages like anxiety and depression.
Target Audience:
Parents of 15-18 year old students
Age Group:
40-50 year olds
Context:
The viewer steps into the life of the student. The film unfolds the story of the student’s life through his actions on his computer (FaceTiming friends, texting, and other actions). The viewer will choose what they want to do next.
Audience Persona
User Journey:
Film Flow:
Re-brief:
A life & career simulation game that will make student’s aware of what a chosen career path might have for them in the future.
Target Audience:
School students of 10th standard
Age Group:
15-16 year olds
Context:
Usually, the parents simply agree on the outcome of career counselling sessions organised on the school premises. Hence, the student should know in detail what a career option would offer them. The school students will play this game after a career counselling session when they know what career options are suitable for them.
Audience Persona
Basic Gameplay Flow & Example Board:
Final Ideation
CareerConnect
Re-brief:
A career guidance platform where students will be able to talk to industry experts to seek guidance, ask questions, and gain insights into various career paths. about choosing a particular career.
Target Audience:
School students of 10th standard
Age Group:
15-16 year olds
Context:
In the Indian context, students when at the age of 15-16 years have a big choice to make. They have to make a choice of the subjects they want to study in the last leg of the high school. These subjects eventually shape the available career options to them.
Strategy:
To make a platform where students will be able to talk to industry experts to seek guidance, ask questions, and gain insights into various career paths about choosing a particular career, driven by there academic merit and passion.
Audience Persona:
Career Counselling Process:
Testimonials by Students:
User Journey:
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